I Don't Create Content.
I Engineer Attention.
I combine AI video generation, cinematic storytelling, performance marketing, UGC production, motion graphics, and audience psychology to create ad creatives designed to stop scrolling and drive action — at scale, with precision.
View My Work
Meet the Operator
Nigel Moses
For over 20 years I've worked in high-performance environments where attention to detail, speed, and execution determined success. Today I apply those same principles to digital advertising — with AI as my force multiplier.
My Background
Where I Come From. Where I'm Going.
My background is unconventional — and that's the advantage. I view attention the same way traders view markets: as a finite, volatile asset that rewards the disciplined.
Culinary Leadership
Precision, consistency, and execution under pressure — skills that transfer directly to creative operations.
AI-Powered Creative Strategy
Audience psychology, performance marketing, and emerging AI tools fused into a single creative system.
Social Media Growth
Attention is an asset. The ability to capture, hold, and redirect it is one of the most valuable skills in modern business.
The Unique Advantage
I Day Trade Attention
Most creators make content. I study attention — analyzing hooks, retention curves, curiosity gaps, and emotional triggers the way a trader reads market signals. Every ad is an experiment. Every view is data. Every creative is a test.
🎣 Hook Engineering
Scroll-stopping first frames built on behavioral psychology and pattern interruption.
📊 Retention Analysis
Curiosity gaps and visual pacing calibrated to hold viewer attention through the full arc.
⚡ Emotional Triggers
Desire, fear, aspiration, and urgency — deployed with precision to move audiences toward action.
🔁 Rapid Iteration
Multiple angles, multiple hooks, fast creative cycles — scaling winners and eliminating losers fast.
This isn't guesswork — it's a repeatable, AI-accelerated system for building ads that compound over time.
What I Can Build for Cluely
The Full Creative Stack
From AI-generated product commercials to rapid UGC testing — every format, every platform, built for performance.
AI Video Ads
Product commercials, feature showcases, founder-style content, and direct response ads — generated with AI and refined for conversion.
UGC Ads
Native social content, testimonial-style creatives, TikTok and Instagram ads built for platform-native performance.
Cinematic Ads
Premium brand storytelling, emotional narratives, and high-production campaigns that elevate perceived value.
Motion Graphics
SaaS explainers, product walkthroughs, feature animations, and dynamic data visualizations that make complexity beautiful.
Sample Campaign Concepts for Cluely
1
"The AI That Knows Before You Do"
Anticipation-driven narrative showing Cluely surfacing insights before the user even asks — positioning the product as a cognitive extension.
2
"The Productivity Gap"
Data-backed contrast ad showing output difference between AI-assisted and manual workers — urgency through loss aversion.
3
"Your Competitor Already Uses AI"
Competitive anxiety hook designed for decision-makers — converts the fear of being left behind into immediate action.
4
"One Week Without Cluely"
Reversal format — show the chaos, friction, and lost time of going without. Makes absence visceral and the product indispensable.
5
"The Hidden Cost of Working Manually"
ROI-focused narrative quantifying the invisible tax of manual workflows — speaks directly to CFO and CEO-level anxiety.
Why Cluely Should Hire Me
Beyond Creative Skills —
A Complete Advertising System
I don't see advertising as art. I see it as a system — for capturing attention, creating curiosity, generating desire, and driving action. My goal isn't ads that look good. My goal is ads people can't ignore.
AI-Native Workflows
OpenAI, Runway, Kling, Midjourney, Claude, CapCut, After Effects — a full creative arsenal deployed at startup speed.
Rapid Experimentation
Multiple hooks, angles, and offers tested in fast cycles. Scale what wins. Kill what doesn't. No ego, only performance.
Systems Thinking
Entrepreneurial mindset meets obsessive optimization — built to produce at scale with consistent quality and speed.
Human Behavior Mastery
Deep understanding of consumer psychology, offer positioning, and funnel thinking — creatives that convert, not just impress.
"Attention is the most valuable currency on the internet. I build systems that earn it."
Let's Build the Next Generation of AI Advertising
Cluely is helping define the future of AI. I want to help define how the world pays attention to it.
My Portfolio
See My Work in Action
From AI-driven commercials to high-converting social ads, here's a glimpse into the creative engineering that stops scrolls and drives engagement. Each piece is designed with a deep understanding of audience psychology and performance metrics.